In a high-cost, slow-leasing environment, clear results—not buzzwords—separate successful Build-to-Rent communities from the rest. This session compares real projects across regions, product types, and price points to identify the strategies that consistently lift velocity, renewal rates, and rent premiums. We’ll unpack what actually works—amenity ROI, resident experience, brand storytelling, digital leasing, and service models—and where dollars get wasted. Expect data, benchmarks, and practical tactics to sharpen execution in today’s market.