11:15 am
CDT
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12:15 pm
CDT

Winning Product Strategies in BTR

Winning Product Strategies in BTR

With affordability challenges and growing demand for flexible living, BTR is poised for continued success, offering diverse product types to meet the needs of first-time renters, relocators, and those seeking a maintenance-free lifestyle. This session explores the evolution of BTR from its original focus on single-family detached homes to offering a wider variety of higher-density options like townhomes and horizontal apartments.

Speakers

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